SOPHIE

Hi, I'm Sophie.

I like problems with a clear goal — take stock of what's there, make a plan, see if it worked. Curiosity about all kinds of markets (and a wish to run bigger projects) led me into large organizations, where a few years of work somehow spanned three completely different industries, from digital marketing to membership & CRM to product design.

I care about whether something can create value more than once, and I can't help wondering why people do the things they do.

Off the clock: an indoor type, into games and comics, with a soft spot for people who are genuinely funny.