Projects
Taipei Performance Arts Center
Membership & Loyalty Marketing
Launched TPAC's first-ever membership program in April 2022, acquiring 1,260 paid members and 10,338 registered members in the first cohort — member ticket purchases reached 23% of total box office. In year two, combined product-led acquisition campaigns, brand marketing, and CRM planning to grow member-driven revenue to 39% of total box office.
Taipei Children Arts Festival
Paid Social · Performance Marketing
Scaled an arts festival that had never sold more than 8,500 tickets to 1.7x that volume for the venue's grand-opening season. Produced and launched 55 ad creatives across paid channels in two months, achieving a 1:4 ad-spend-to-revenue ratio and NT$5.21M (~US$165K) in ticket sales.
"Signal Trial" Immersive Puzzle Experience
Brand Activation & Experiential Marketing
Led the end-to-end execution of the annual brand campaign “Signal Trials” - a large-scale immersive experience spanning 16 theater spaces, completed within three months. Scope included game design, pop-up store, influencer activations, and content production.
National Theater & Concert Hall
Digital Marketing
Led marketing campaign for Cloud Gate Dance Theatre’s new production “Sounding Light”, achieving NTD $4.95M in box office revenue with a 93% sell-through rate and the highest average ticket price in five years. Executed 45 campaign activations within a NT$1.2 million budget by optimizing ad spend, integrating marketing resources, and producing reusable original content.
Cat roommate
Brand Marketing and , Ad campaigns, Operation
Co-founded a boutique cat hostel in Shilin, building the brand from scratch to achieve top organic Google ranking. Led market research, brand and operations planning, website development, ad campaigns, social media management, and on-site operations; achieved over 40% repeat bookings as of February 2020.
