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Line x OMO Marketing
Line Marketing
Launched and scaled official brand account operations from 2022, integrating chatbot marketing and cross-channel referral planning; reached 40,173 active followers in a year with an average acquisition cost of NT$5.2 and a 95.36% tag coverage rate.
LINE Card Listings
Existing channels into LINE followers
Chat
Engaged LINE followers in branded activities and purchase actions
Integrated product messaging into LINE growth campaigns and embedded LINE into membership acquisition efforts; utilized tagging on referral links and push interactions to collect user source, product interest, and discount preference data for CRM optimization.
Digital
Document
Existing channels into LINE followers
※不動產說明書像是房屋的身分證，揭露產權（如地籍圖/土壤液化圖）、坪數與限制（凶宅/輻射/海砂屋）等重要資訊。
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