Projects
Taipei Performance Arts Center
Membership Growth
Launched membership growth campaign in April 2022, acquiring 1,260 paid and 10,338 registered members, with member ticket sales contributing 23% of box office revenue. In 2023, through product-driven campaigns, brand marketing, and CRM integration, increased member-generated revenue to 39%—a 69.6% year-over-year growth in contribution rate.
Taipei Performance Arts Center
CRM Planning
Led end-to-end membership system development as Product Owner, defining requirements and coordinating with PM and vendors to establish development and resolution workflows. Launched in May 2022 with modules for member products, payment, and discounts; Rolled out revised membership structure in April 2023.
Taipei Performance Arts Center
Line Marketing
Launched brand's official LINE account in 2022, integrating chatbot marketing with multi-channel referral link planning; grew to 40,173 active followers by the following year with an average acquisition cost of NT$5.2 and a tag coverage rate of 95.36%.
