Projects

Sinyi Realty

Online merge offline service

Architected comprehensive service transformation within 6 months, launching Online-to-Offline customer acquisition through integrated chat consultation, appointment scheduling, and property viewing services—achieving 19.6% qualified lead growth and 17.5x inquiry volume increase.

Taipei Performance Arts Center

CRM Planning

Led end-to-end membership system development as Product Owner, defining requirements and coordinating with PM and vendors to establish development and resolution workflows. Launched in May 2022 with modules for member products, payment, and discounts; Rolled out revised membership structure in April 2023.