Cat Roommate

Brand Marketing and , Ad campaigns, Operation

Co-founded a boutique cat hostel, launching the business from 0 to 1 and achieving top organic Google search placement. Led market research, brand and operations strategy, website development, advertising, social media, and store management. Drove over 40% repeat booking rate by February 2020.

Overview

In the face of fierce competition, we stand out by infusing personality into the brand. At the end of the day, A brand needs personality—that’s the one thing competitors can’t replicate.

Mission

Identify brand identity, restructure our core offerings to reflect our refreshed narrative

Strategy

Receiving Care is a premium—if a cat needs extra attention, the owner pays more.

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Care is our brand identity - every cat receives what they need, without exception.

Branding

Your cat deserves a friend, not a stranger

01

Care is a commitment

There are no add-on care services - customers aren't paying for water, grooming or lodging. It's about entrusting us to care for your family.

02

An open space shared by us and them.

Every cat gets its own private room, and all shared spaces are feline-accessible. Open-plan layout, cat-friendly furnishings, and full sensory awareness allow us to care without separation.

03

Flexible accomodations

We believe that when a cat feels at ease, the possibilities for adaptation grow naturally. That's why we strive to recreate the comfort of home

04

Transparency matters

Daily updates of photos and videos of your cat, written summaries of their activities, food intake and bathroom habits.

Through regular communication, we help you stay connected to every moment - even when you're apart.

Google Search Ads

Achieved up to 7.35% click-through rate and 256% peak conversion rate on Google Keyword Ads; maintained competitive rank #4 in impression share vs. forecast, with a maximum cost-per-click of NT$8.

Social Media

Community engagement

Created humorous and heartwarming cat content by turning daily work scenes, office frustrations, and romantic musings into feline “guest OS” narratives. Achieved over 10% engagement rate on Facebook during reach bonus period, with zero ad spend.

Management

Operation

Led early-stage market research and operations planning, including web development, contracts, and design. After setting up operations, supported social media marketing, ad campaigns, business management, and staff training. Achieved over 40% repeat booking rate by February 2020.