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National Theater and Concert Hall

Digital Advertising

Spearheaded S&M strategy for Cloud Gate Dance Theatre’s new production “Sounding light,” driving NT$4.95M in box office revenue with a 93% ticket sell-through rate and the highest average ticket price in five years.

NTCH togo

Marketing lead for series of event

Overview

Drove annual sales strategy for 45 cultural events, targeting 10,000 tickets with an average budget of only NT$26K per event; optimized performance under tight financial constraints.

Goal

Down funnel conversion

Strategy

Designed clear audience segmentation for product promotion, integrating communication strategy across seniors, families, and general audiences; tailored creative packages by target group and event type for maximum relevance.

2021TIFA 小事製作──戰鬥果醬 OUS．給所有人的舞台，探索即興的極限｜台灣國際藝術節

2021TIFA 小事製作──戰鬥果醬 OUS．給所有人的舞台，探索即興的極限｜台灣國際藝術節

往日時光──30年劇場梭時導覽．開箱劇場後臺好時光｜台灣國際藝術節

往日時光──30年劇場梭時導覽．開箱劇場後臺好時光｜台灣國際藝術節

2021TIFA往日時光──30年劇場梭時導覽

2021TIFA往日時光──30年劇場梭時導覽

兩廳院管風琴音樂會│每個音符背後，都是三層樓高的機械連動

兩廳院管風琴音樂會│每個音符背後，都是三層樓高的機械連動

Cloud Gate《Sounding Light》

marquee event marketing

Overview

Drove promotional strategy for an unfinalized product, navigating uncertainty and limited assets; built audience anticipation using only early-stage visuals and high-concept positioning.

Goal

Down funnel conversion

Strategy

Conducted early-stage ad testing using brand copy, promotional stills, and video assets; in the final 20 days, optimized campaigns with real-time performance content, opportunistic marketing hooks, and media buzz to successfully reach box office targets.

Result

Successfully led marketing campaign, generating NT$4.95M in box office revenue with a 93% ticket sell-through rate—achieving the highest average ticket price among Cloud Gate productions in the past five years.

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