Sinyi Realty

Online merge offline service

Rebuilt Sinyi Realty’s OMO customer journey in 6 months, launching LINE-based chat, booking, and digital tour tools—driving a 19.6% increase in active followers and 17.5× more inquiries.

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Role: Product Manager, Project Manager

Platform: LINE OA, web, ios, android

Overview

Developed strategies to convert high-volume offline customer touchpoints—40,000+ monthly tours by 4,000 agents—into brand-owned LINE followers.

Strategy

- Integrated the official LINE account into key customer journeys

- Leveraged LINE’s 90%+ user penetration in Taiwan

Solution

Interactive property card sharing for agents
Real-time chat support
Digitalized property tour documents

Result

- Increased active followers by 19.6%

- Boosted customer inquiries by 17.5x

LINE Card Listings

Existing channels into LINE followers
Platform: LINE Official Account, Sales App, Sales Web

Overview

In the real estate industry, each agent typically serves hundreds of clients per year, relying on the company’s system for batch-based property matching.

Before

listings were shared via SMS or other messaging apps, with no standardized format
Customer click-through and re-share behavior were untrackable

After

Enabled property sharing with one-click acquisition
Designed high-converting property cards that integrated listings, 3D tours, and chat.
Improved backend to support targeting

Result

Generated 300K+ cumulative agent shares
10% increase in active LINE followers
Achieved a 10% customer re-share rate
Increased leads via the official LINE account by 6×

Chat

Yi Chat Instant Messaging Platform

Built a real-time messaging system by integrating LINE LIFF with WebSocket (SignalR), enabling seamless communication across:

LINE Official Account / Sales mobile app & internal website/ Customer-facing website & mobile app

Overview

After customers engage through website inquiries or sales calls, they frequently migrate to other messaging apps, creating costly acquisition funnel breaks that undermine brand ROI.

GOAL

- Convert customers to LINE friends

- Support industry ecosystem many-to-many chat scenarios

-Integrate B2B services into chat applications

Solution

- Integrated chat functionality through LINE LIFF framework

- Enabled sales team to push property listings, create customer profiles, and access historical records and contact information during conversations

Result

- Achieved 18% effective followers growth

- Increased official account customer inquiries by 14x

Digital
Document

Docusign...for real estate
Platform: LINE Official Account, Sales App, Sales Web

※ Property disclosure serves as property ID documents, revealing critical information including ownership details (land registry maps/soil liquefaction maps), square footage, and restrictions (stigmatized properties/radiation/concrete quality issues).

Overview

Over 80% of customers close deals through property tours, with 60% touring properties at least twice. Previously only provided paper-based property disclosure statements.

GOAL

- Convert property touring clients to LINE friends

- Integrate NPS management to collect customer feedback

- Security and privacy first design

Solution

- QR code-enabled digital property documentation system for on-site touring experiences

- Personal authentication required for document access

Result

- Onboard 14% of properties not publicly listed for sale through website

- Achieved 3.2+ repeated views per digital document by customers

- Automated tour schedule filing, streamlining administrative operations

Sinyi Realty

Online merge offline service

Overview

Strategy

Solution

Result

LINE Card Listings

Existing channels into LINE followers Platform: LINE Official Account, Sales App, Sales Web

Overview

Before

After

Result

Chat

Overview

GOAL

Solution

Result

Digital Document

Docusign...for real estate Platform: LINE Official Account, Sales App, Sales Web

Overview

GOAL

Solution

Result

Existing channels into LINE followers
Platform: LINE Official Account, Sales App, Sales Web

Digital
Document

Docusign...for real estate
Platform: LINE Official Account, Sales App, Sales Web