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Signal Trial: Reality Puzzle

Brand Curation

Led the end-to-end execution of the annual brand campaign “Signal Trials” - a large-scale immersive experience spanning 16 theater spaces, completed within three months. Scope included game design, pop-up store, influencer activations, and content production.

Overview

Less than 30% of 70k attendance visits the theater

Goal

Build connections between customers and the brand

Convey brand values through real world experiences

Strategy

Integrate line chatbot throughout the gameplay experience for seamless follower conversions.

Result

Attracted 10,000+ players
Achieved 1 million+ organic brand exposure

Pop-up concept

TPAC Loop In

Organized a pre-launch pop-up at TPAC Theater Expo; drove 20% attendee participation and LINE conversion in 3 days.
Designed interactive architecture-inspired space (Sphere / Wave / Fold) with floor projections and photogenic checkpoints.
Enabled scalable puzzle game via hidden NFC touchpoints; qualifying players joined influencer-exclusive trial sessions.

Live Experience Recording

Premier Access

Drove 1M+ organic reach by hosting early access sessions with targeted audiences including influencers, loyal members, demo users, and press—amplifying post-launch buzz through word-of-mouth and earned content.

0號玩家募集中｜《電波試煉》場館大型實境解謎

0號玩家募集中｜《電波試煉》場館大型實境解謎

Brand-First Strategy

Brand-led collaboration

Led the creative development of the campaign, including game visuals, marketing materials, and experiential programming, aligning with the brand’s identity while collaborating with the game team on mechanics and LINE integration.

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