Taipei Children Arts Festival

Digital Marketing

Scaled ticket sales 1.7× above historical peak (8,500 tickets) to support new venue launch; developed and deployed 55 ad assets within two months, achieving NT$5.21M box office revenue with a 2:8 sales budget-to-income ratio.

Overview

Responded to new venue launch by targeting a 1.7× increase over the previous five-year sales peak of 8,500 tickets, recalibrating sales strategy to meet elevated performance demands.

Advantage

Low average ticket size & high intent consutomer segment

Disadvantage

Short sales cycles and abstract content for over half of new productions

Goal

Down funnel transaction

Target

Family segment

Solution

Aligned marketing scale with overall sales planning; used original illustration assets and thematic concepts to package multiple products, delivering intuitive, benefit-driven messaging with high-impact visual appeal.

Result

Achieved NT$5.21M in box office revenue with a 2:8 sales budget-to-income ratio, demonstrating high ROAS

Concept

Befriend your imagination!

Beyond mainstream items like screens and toys - you have other superpowers: the power to coexist with sadness, boundless imagination, journeys that awaken the five senses, and the courage to face inner unease and fear.