Projects
Sinyi Realty
Online merge offline service
Architected comprehensive service transformation within 6 months, launching Online-to-Offline customer acquisition through integrated chat consultation, appointment scheduling, and property viewing services—achieving 19.6% qualified lead growth and 17.5x inquiry volume increase.
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Signal Trial: Reality Puzzle
Brand Curation
Led the end-to-end execution of the annual brand campaign “Signal Trials” - a large-scale immersive experience spanning 16 theater spaces, completed within three months. Scope included game design, pop-up store, influencer activations, and content production.
Taipei Performance Arts Center
Membership Growth
Launched membership growth campaign in April 2022, acquiring 1,260 paid and 10,338 registered members, with member ticket sales contributing 23% of box office revenue. In 2023, through product-driven campaigns, brand marketing, and CRM integration, increased member-generated revenue to 39%—a 69.6% year-over-year growth in contribution rate.
Taipei Performance Arts Center
Line Marketing
Launched brand's official LINE account in 2022, integrating chatbot marketing with multi-channel referral link planning; grew to 40,173 active followers by the following year with an average acquisition cost of NT$5.2 and a tag coverage rate of 95.36%.
Taipei Performance Arts Center
CRM Planning
Led end-to-end membership system development as Product Owner, defining requirements and coordinating with PM and vendors to establish development and resolution workflows. Launched in May 2022 with modules for member products, payment, and discounts; Rolled out revised membership structure in April 2023.
Taipei Children Arts Festival
Digital Marketing
Responded to a venue launch opportunity by scaling the arts festival's sales target to 1.7× its historical peak of 8,500 tickets; produced and launched 55 ad creatives within two months. Achieved NT$5.21 million in box office revenue with a 2:8 cost-to-revenue ratio.
National Theater & Concert Hall
Digital Marketing
Led marketing campaign for Cloud Gate Dance Theatre’s new production “Sounding Light”, achieving NTD $4.95M in box office revenue with a 93% sell-through rate and the highest average ticket price in five years. Executed 45 campaign activations within a NT$1.2 million budget by optimizing ad spend, integrating marketing resources, and producing reusable original content.
Cat roommate
Brand Marketing and , Ad campaigns, Operation
Co-founded a boutique cat hostel in Shilin, building the brand from scratch to achieve top organic Google ranking. Led market research, brand and operations planning, website development, ad campaigns, social media management, and on-site operations; achieved over 40% repeat bookings as of February 2020.
